LONDON A half-hour or so after Tottenham Hotspur had edged out Manchester City in the first leg of their Champions League quarter-final, the club's other stadium was every but empty.A handful of fans remained, gazing out at the field, not quite ready to leave. Most of them had come to look Son Heung-min.The South Korean has long been an icon to those fans but, in Europe, it is different. There has never been any doubt about his talent, but it was not until those few weeks once he went supernova - that England, and Europe, started to afford Son the star treatment: the focus on whose malingering is worth fretting over, the performer who might guide his team to the Champions League title.On the daylight of the pure adjacent to Liverpool in which he might gum his area as a global superstar, it is worth asking why.In the summer of 2013, Bayer Leverkusen was immediate of a main sponsor. That June, at a cost of a club-record 10 million (S$15.4 million), the German team signed Son from Hamburg. In August that year, Leverkusen inked a three-year deal once LG, the South Korean electronics firm, once Son becoming a brand ambassador. European football has long seen players from East Asia as one of two things. One is, essentially, a quirk not suitably of winning the hearts and minds of the huge audience nearby in Japan, South Korea and, especially China, but of attracting sponsors from those markets, too.The other sharpness is, perhaps, best illustrated by the prosecution of Park Ji-sung, the former Manchester allied midfielder.ROLE MODELSThere is a quirk of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'.LIM HYUN-JOO, sociology lecturer, on the satisfactory ways Asian players are viewed in Europe."Park was seen as a fine performer in England but, in many ways, he was invisible," said Lim Hyun-joo, a senior lecturer in sociology at Bournemouth University. "I was horror-struck by the reception in Korea: every the people went insane for him. It was a pure contrast."Park spent seven years at pass Trafford, and was held in tall honoring by both fans and his manager, Alex Ferguson. Park's virtues were not necessarily connected to his talents, though: He was cherished for his industry, his energy, his discipline. He would often be tasked once man-marking the opposition's biggest threat.It was a prosecution examination of how Europe views Asian players: they might sell jerseys, tickets and encouragement deals off the field but, on it, they are - first and foremost - fine workers."It is the idea of the model minority," Lim said. "The coverage of Son that I've right of entry has focused a lot on his difficult work, his discipline, his filial piety."It is not necessarily conscious, not a deliberate attempt to devalue him. But there is a quirk of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'."Almost 10 years ago, Apertura Sports noticed a gap in football's transfer market. More and more German clubs were hoping to win fans and trailer encouragement in Japan, South Korea and China.The quickest route to a huge other audience seemed to be importing a player, a local hero, but few teams had the familiarity or skill to recruit once much confidence. Apertura decided to be the bridge.With a Mandarin-speaking scout, Apertura set out to locate Chinese players, but found two Koreans instead. It pitched them to German clubs, but the nod was hardly effusive."A lot of clubs were not truly responsive," said Johannes Graf Strachwitz, one of Apertura's co-founders. "They kind of waved the idea of signing Koreans off."Europe's scepticism about Asian players - that they were either fine workers, or highly-paid billboards - was deep-seated.In 2003, Lee Young-pyo, a star of the Korean 2002 World cup squad, allied the Dutch team PSV Eindhoven, along once Park.Lee knew he had the faith of his coach: PSV's Guus Hiddink had, after all, guided that South Korea team to the World cup semi-finals."He knew me well," Lee said. "However, my teammates had stand-in thoughts about me."By his own estimation, it took him a year or so to win them over."I had to point of view the stereotype of an Asian player, and it took quite a times to prove my skill to my fellow teammates," he said.The stereotype persists, though. Even now, Apertura finds that clubs have a "specific idea" of the type of performer they might locate in Asia."They look them as dedicated, reliable, hard-working, respectful of older people, and never a hardship for a coach," Strachwitz said.In Son's case, of course, that is every true, but it does not begin to reach justice to the full range of his abilities as a player.The longer he demonstrates that, the more likely it is that clubs will begin to disregard it, that they will look in Korea and Japan not just for disciplined and honorable workers, but for potential superstars, too.Son is yet subject to the stereotype. In time, he may yet be the man to fracture it.NYTIMES
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